Any modern protection product MUST consider the modern environment to be effective. This includes ingredients that protect not only against UV, but against Infrared, free radicals, pollutants, changes in temperature and actively work to repair existing damaged cells.
Infrared Radiation (IR) poses a huge threat to the longevity of skin cells and plays a critical role in how fast that the skin ages. The beauty industry is focusing time, research and money into ingredients that help buffer or neutralise damage caused by IR.
Instant Gratification (IG) is the need to experience fulfilment without any sort of delay; it’s not a trend – it’s a culture. And it’s fuelled by our addiction to ubiquitous (devices that we never ‘quit’ or turn off) modern devices + info exchange.
More and more support is building for the ‘less is more’ theory. Gone are the days when we believe drawing blood, seeing redness or creating a wound are treatment landmarks to be celebrated.
It’s no secret – we are addicted to SUGAR! Consumption of ‘white death’ rises every year – in 2010, we were consuming over 90kg EACH, per year!! (1700s 1.8kg; 1800s 10.2kg; 1900s 40.8kg). With this ‘sweet’ culture it’s little wonder we are seeing a rise in disease and an acceleration of the aging process.
Our lives are full to the brim with technology, social media, mobile networks, internet, computers, tablets, radiation, stress and pollution – technically speaking, this also means our bodies have become unbalanced, with a surge of positive ions (unbalanced or positively charged molecules delivered through this modern world), reaping havoc without the required negatively charged electrons needed to keep them balanced.
Let’s face it, we’re all addicted to that baby smooth feeling that a good scrub or peel leaves behind. Not only does the skin feel fresh, but the new youthful skin cells that appear are radiant and plump!
Firstly, let’s start by saying that this article may challenge popular belief. Vitamin A, Retinyl Palmitate, Retinol, Retinoic Acid - these are ingredients that have been hailed as the anti-ageing miracle workers in skin care. Known, and published, for their ability to encourage healthy cell renewal, collagen production, reduce wrinkles, it’s no wonder that many product companies have formulated with these little heroes to claim skin transformation benefit.
Gone are the days when the only light source was the sun, and people actually connected in person! These days our lives are heavily reliant on ubiquitous technology that empowers us to connect, communicate, and process.
In 2017, AMA Laboratories in New York was raided by the FBI for falsifying test results and providing misleading declarations to cosmetic companies. They are the largest tester of SPF Sunscreens in the Asia-Pacific. It is a fact, that many sunscreens being sold in Australia (including those being manufactured in Australia) are tested in the United States of America and Europe to provide documentation for submission to the TGA (Therapeutic Goods Administration) for registration.