Instant Gratification (IG) is the need to experience fulfilment without any sort of delay; it’s not a trend – it’s a culture. And it’s fuelled by our addiction to ubiquitous (devices that we never ‘quit’ or turn off) modern devices + info exchange.
As a society we have acquired an expectation + culture for this need: everything can be delivered on demand – flowers, furniture, laundry, clothing, cosmetics. No longer do you need to wait until next Tuesday – entire TV series can be binged in a single day thanks to Netflix. Look at instant messaging – you name it, there’s a way to fast track it.
This culture of ‘quick fixes’ has made a number of tasks SO easy. With the touch of a finger on your smartphone there’s no need to have patience.
DID YOU KNOW The average tenure in a career is now only 3.3 years. There’s an expectation that you should become an instant success! You don’t need to work your way up – simply start an Instagram account and hey presto – you’ll have hundreds of thousands of followers + make millions! (yeah right!!)
FOR THE RECORD: DIMMI (market-leading online restaurant booking service) This ‘overnight success’ in fact was the ‘7-year start up’ – a realistic and sobering account of what it takes to ‘make it’. The idea for DIMMI was rejected 37 times – if you have ever felt like giving up, remember this, have trust and belief in yourself.
The latest stat is that 25% of the USA population is Gen Z – the digital natives of society. Born between 1995-2010, GEN Z outnumbers baby-boomers +
millennials. They demand instant info, communications, convenience and simplicity, they multitask (digitally) + expect personalisation without extra effort. THEY HAVE AN 8 SECOND FILTER: thanks to an information bombardment, Gen Zs have an attention span of 8.25s – that’s shorter than a goldfish!!! (GenY’ers probably stopped reading up the top at Netflix!)
In recent times, Attention Deficit Disorders have skyrocketed in children and even medication being prescribed for adults has increased noticeably.
With all this being said, I think we can all agree, technology is ‘the man’. We can’t get by without it anymore + you’re mad not to embrace it!
But, we are at risk of losing a sense of human connectedness? With this overdose on technology (+ not being able to escape it), people are seeking refuge within the health + wellness arena – yoga studios, health retreats + you guessed it, beauty salons and day spas.
Taking time out for yourself, to disconnect with wifi, emails, mobile devices and reconnect with ‘human’ touch is an important consideration to make for the longevity of our ancient body in this modern world.